Research

"The Vision Council Benchmarking Study is the single most valuable asset of membership. It provides us a clear window into how our company is performing in dozens of ways, ranging from operational and financial, to sales, customer service and marketing."

~ Michael Hundert, president and CEO of REM Eyewear

Optical Research

Industry research and data analysis are critical to running a successful business. From consumer opinions to international trade figures, The Vision Council's research programs offer a unique view on the vision industry.

Behaviors & Attitudes

Consumer attitudes, behaviors and purchasing trends are all captured and displayed in an easy to digest format.

Members of The Vision Council can capture answers to specific questions about consumer behavior through custom research reports.

Focus groups go where traditional surveys can't, targeting eye care professionals or eyewear retailers to get more indepth answers on varied subject matter.

Imports & Exports

The Vision Council tracks importing and exporting data through the International Optical Trade Analysis (IOTA). It is the only source of overseas competitive information on frames, lenses, plano sunglasses and contact lenses.

Wholesale Purchasing

Shipments Reports records wholesale shipments to retail and wholesale customers for frames & sunglasses, lenses, lens processing and low vision equipment manufacturers.

Benchmarking