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VisionWatch

Gain insight on your market through VisionWatch reports. This group of reports provides current and historical trends, along with retailer shares and information on customer traits and demographic breakdowns.

History and Methodology

VisionWatch is the only large scale continuous consumer measurement exclusively designed for the eyewear and eyecare industry. VisionWatch was jointly developed by Jobson Publishing, LLC, a leading trade communications company in the optical products and services markets and NOP (National Opinion Poll) of London.

VisionWatch is an on-going study of a statistically balanced sample of 100,000 US residents designed to be representative of the U.S. population 18 years of age and older. The structure of the sample is controlled to produce an un-weighted composition that is as close as possible to the desired final mix. Both demographic weights and psychographic weights are applied to assure that the final sample is statistically stable and representative.

Safeguards have been instituted to ensure that respondents participate in the survey only once in order to eliminate bias that could result from multiple session participation.

The sample is maintained and managed by Survey Sampling Inc. of Fairfield, CT, a company with more than 25 years of proven market research experience.

In January 2005, The Vision Council, in a major move to make the Vision Watch program more accessible to its members, entered into a joint venture with Jobson, LLC to produce and distribute Vision Watch. By purchasing the interest of Jobson's current partner, FSA Ltd., a British research firm, The Vision Council has joined with Jobson to create a single, central information source for consumer data that will compliment and solidify The Vision Council's current statistics program. FSA, providing analytic and product support, remained a vendor to the joint venture until December 2007.

The VisionWatch study has been in the field since October of 2000. Over the past seven years, VisionWatch has become the main benchmarking and business planning tool for leading retailers and manufacturers in the eyewear and eyecare industry. The data is used to produce both syndicated and custom research products.

The primary consumers of VisionWatch are the major retailers participating in the optical products and services markets, the major suppliers in those markets, the various associations in those markets and the financial community. Members of The Vision Council, in particular, receive top-line reports and in-person presentations on the frame, lens, sunglass and vision correction markets at no charge as a member benefit. Detailed reports, which include data on market share at the product category, supplier and retail level, are available at a discounted fee to members of The Vision Council. Customized research, a unique feature of the VisionWatch program is also available at a discounted price for members.