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printThe Vision Council > Members > Divisions > Eyewear and Accessories Division > Activities
Activities
Division members work with The Vision Council staff on these activities and programs to ensure the needs of the division members are carried out.Consumer Media Outreach
Throughout the year, The Vision Council conducts consumer media outreach to promote vision care and vision care products. Members of the Eyewear & Accessories Division participate in this effort through our Eyecessorize campaign.
Click here to see a listing of the latest media placements. For a selection of recent 2010 Eyecessorize media highlights, click here (PDF - 6 MB).
Country of Origin Task Force
United States customs laws require that all goods produced outside of the U.S. must be legibly marked with information concerning the country where the item was produced. In 2007, The Vision Council began an aggressive campaign to protect law-abiding companies, keep the U.S. government out of the industry and protect a valuable asset, the International Vision Expos. The effort ensures exhibitors at the International Vision Expos are compliant with the U.S. Customs Country Of Origin Marking Rules for Imported Frames and Lenses.
To ensure a level playing field, the Country of Origin Task Force works with The Vision Council’s legal counsel to ensure that all frame manufacturers comply with country of origin guidelines. Representatives from The Vision Council review all optical products exhibited in order to promote and enforce proper country of origin markings.
Click here to see the latest updates from the Country of Origin Taskforce. 
Annual Trend Presentation
The Eyewear & Accessories division sponsors an annual trend presentation at International Vision Expo East to educate members on the upcoming fashion trends.
Click here to view handouts from the International Vision Expo East 2010 presentation.
Frame Buyer's Certificate Program
Designed to help eye care professionals maximize dispensary profit potential, the Eyewear & Accessories Division sponsors continuing education at International Vision Expo. Courses cover a variety of topics, including eyewear pricing strategies, inventory management and fashion trends. Conferees taking eight hours of from the program will receive a Frame Buyer's Certificate.
The program has been well attended, the list of participants is a resource and benefit of membership in The Vision Council.